This is I ❤️INK

I ❤️INK Tina Davies X Permablend Pigments


The Tina Davies x Permablend I❤️INK Original Eyebrow Pigment Collection  is a high-quality line of Permanent Makeup pigments like no other.

Backed by World Famous Tattoo Ink and Perma Blend’s experience in formulating the best body tattoo colors in the world, Tina Davies has designed a straightforward and easy-to-use set of eyebrow colors to provide you with stable, long-lasting color retention to suit any client that walks through your door and give you the confidence to create fantastic results that will stand the test of time.

Using the most experienced chemists and cosmeticians in the industry, Perma Blend is grounded with safety first. Sterilized by gamma radiation.

The ingredients are a combination of powdered pigments, glycerin, witch hazel, aqua, rosin, benzyl alcohol, and isopropyl alcohol. It is gamma-ray sterilized, vegan and cruelty-free. All ingredients can be found in the MSDS and can be downloaded from the website HERE.

Each set includes an easy-to-use color chart for quick reference and easy color selection.


Who is Perma Blend and World Famous Ink?


Perma Blend is the cosmetic arm of its parent company, World Famous Tattoo Ink and is the result of a tattooing bloodline that has been in the industry for over 50 yrs. With decades of experience and a lifetime of work, World Famous’ commitment is the driving force behind the revelation that PMU artist’s work could be enhanced and brightened with the right formulations of pigments, leading to the creation of a proprietary formula that offers the best results for your clients.

Using the most experienced chemists and cosmeticians in the industry, Perma Blend created one of the best pigments on the market with safety as its #1 priority.

Click HERE to see the CTL database, and type in “Permablend” in the search box. Download the CTL Certificates on our website here.

Perma Blend's manufacturing facility was recently awarded an ISO 13485 certification - a certification required for facilities that make medical equipment. Perma Blend is the first pigment ink to achieve this.

Perma Blend not only looks out for your safety but they also look out for your skin and most importantly, your beliefs. They understand the importance of cruelty-free products. All of their vegan tattoo pigments contain no animal products and are never tested on animals.

Tina Davies x Permablend Eyebrow Pigment Collection




This collection comes with 7 light-to-dark shades to suit any skin tone or hair color.


Being a microblading & PMU veteran, Tina Davies formulated this line to be suitable for both machine and manual cosmetic tattoo procedures, so any artist could use them with any brand machine or microblade.


All colors are pre-modified.


You can mix these pigments with each other, but it is not necessary.


These pigments are ultra-concentrated, enabling artists to place the target color over old, faded PMU.


What you see is what you get. Expect a high level of retention after the first treatment with proper technique and aftercare.


Stable color performance for years to come. Your results will not fade to different colors, only lighter versions of the original color.


100% safe and cruelty-free. These pigments have never been tested on animals and does not contain animal by-products




Each set contains:
7, ½ ounce bottles
1, ½ ounce shading solution
1 Color chart



Cool, medium value pigment with a yellow base, resulting in a gorgeous medium ash brown color. Perfect for your clients that are looking for an ash-based eyebrow. This ultra-concentrated formula covers old orange & red faded PMU. Suitable for your clients with fair, beige or olive skin tones, Fitzpatrick 1-3.


Warm, light value pigment with a yellow base. Perfect for your clients with blonde hair and looking for a super natural look. Results in a beautiful, light taupe color. This ultra-concentrated formula will cover old orange, green, purple & red faded PMU. Suitable for clients with fair & pink skin tones, Fitzpatrick 1-2.


Cool, medium to dark value, gray pigment with a yellow base. It is perfect for clients with salt and pepper hair. Heals to a beautiful medium to dark gray color. This ultra-concentrated formula covers old orange, green & red faded PMU. Best suited with fair, beige and olive skin tones. Fitzpatrick 1-3.


Warm, medium value pigment with an orange base. Perfect for clients looking for a rich, natural brown color that is not too light nor too dark. This ultra-concentrated formula will cover old faded orange, green, purple, blue & red PMU. Suitable for clients with pink, fair, beige & olive skin tones, Fitzpatrick 1-3.


Dark Brown is a neutral/warm, dark value pigment with an orange base. Perfect for clients wanting a more defined look, resulting in a beautiful dark brown color. This ultra-concentrated formula will cover old faded orange, green & red PMU. It is suitable for clients with fair, beige, caramel & olive skin tones, Fitzpatrick 1-4.


Bold Brown is a neutral, dark value pigment with an orange base. Perfect for your clients looking for a bolder, stronger look. Results in a flat dark brown with no warmth. This ultra-concentrated formula will cover old faded orange, green & red PMU. Suitable for clients with beige, caramel, dark brown & olive skin tones, Fitzpatrick 3-5.


Ebony is a cool, dark value pigment with a yellow base. it is perfect for clients wanting a very bold eyebrow, resulting in a flat black. This ultra-concentrated formula will cover old faded orange, green & red PMU. It is suitable for clients with caramel, dark brown & brown-black skin tones, Fitzpatrick 4-6.

See our I ❤️ INK Healed Lookbook video for reference of all of our healed pigments, watch here. Also, check out our guide for Pigment Selection on our blog post here.


Each pigment set includes and invaluable and handy color chart which lists:

  • Picture references for suitability of each color for various skin tones
  • Color description including the base tone of the color such as yellow or orange
  • Recommended colors for various skin tones: fair, pink, beige, olive, caramel, brown-black
  • Recommended colors for covering up old faded PMU that has turned orange, red, green, blue or purple
  • Gradient color swatches displaying the drawdown of each color
  • CI (color index) of each color




  • Do shake well before use with a pigment mixer
  • Do store in a cool, dry place
  • Do hold up the color chart against your client’s forehead to easily visualize a suitable color


  • Don’t mix 3 or more colors as this is unnecessary
  • Don’t mix with other brands
  • Don’t dilute with water


What is the difference between this line and Perma Blend’s current line?

This line has been exclusively developed by Tina Davies to keep color selection simple and straightforward with a range of colors to suit all of your clients in 7 light-to-dark colors. There is no need to mix or modify any of these 7 colors. Also, each set includes an easy-to-use color chart for quick reference and easy color selection. Whereas, Perma Blend has a more vast variety of color selection, read more here.

What can I expect after the first treatment?

When implanted with proper technique and aftercare, expect high levels of retention after 1 application. What you see is what you get. Do not expect much color loss after healing.



How are they better than Perma Blend’s current line?

They are not better but made to meet the demands of artists who need a stable, rich, and straight-forward range of colors that will heal true to tone for the various skin types and coloring of our everyday clients. It also comes with a user-friendly color chart that helps to eliminate color selection and guesswork.

Is there a class on how to use these pigments?

Yes, we offer an I❤️ INK Beauty In Color online course on The Collective. Tina dispels confusion about color selection and gives you the knowledge you need to confidently use Tina Davies x Permablend I❤️ INK Original Eyebrow PMU Collection  and I❤️ INK Sunset Collection. This video will completely change the way you think about color theory making color selection quick and easy and eliminating the guesswork, without the need to mix or modify pigments. You'll finally be able to work with the utmost confidence and cut your working time in half. Click here to enroll.

What makes this line last longer than other PMU lines?

All of the colors are highly concentrated. The higher the concentration the more saturation in the skin, the more saturation, the longer it will last. The pigment ingredients are comprised of the absolute highest quality pigments with the highest lightfastness rating for maximum color stability and performance.

What is a lightfastness rating?

Lightfastness refers to the chemical stability of a pigment under long exposure to light. As a source of energy, light can cause color and chemical changes in many pigments. Read more about lightfastness here.

What are the ingredients?

The ingredients are a combination of powdered pigments, glycerin, witch hazel, aqua, rosin, benzyl alcohol, and isopropyl alcohol. It is gamma-ray sterilized, vegan and cruelty-free. All ingredients can be found in the MSDS and can be downloaded from the website HERE.

Can you mix them even though the directions indicate ‘no mixing required?”

Yes, you may mix the colors to create custom blends using your artistic judgment to suit your client’s needs. It is common to “layer” colors on top of each other to create more dimension and contour.

Is this ink?

Yes, ink= pigment and pigment= ink. These terms are commonly interchanged and can be confused. “Ink” is pigment in a liquid state. “Pigment” is the pure pigment powder component ingredient in the ink.


Tina Davies x Permablend I love Ink Original Eyebrow PMU Pigment Collection Set

What will prevent these colors from changing/shifting colors over time?

Our pigments are of extremely high quality and the lightfastness of each pigment is matched evenly across each pigment ingredient to reduce color shifting. This means each color will fade at the same rate.

How long has Perma Blend been tested in the skin for safety?

Perma Blend has been tested and used daily for over 7 years now.

Have there been reports of allergic reactions?

No, not as of yet. See our MSDS page for a full ingredient breakdown.

Do these pigments contain iron oxides?
Blonde is the only pigment in this line that contains iron oxide. You can find the CI breakdown of each of our pigments with reference to iron oxide, carbon, titanium dioxide on our website here.

I heard iron oxide is bad for PMU, is this true?

Iron oxides by themselves don’t seem to be stable for PMU, but when mixed with organic pigments they stay together and last a long time.

Do the colors contain carbon black? If so, will it migrate?

Most colors contain carbon black to make the pigments more stable and balanced. Carbon black is known for its longevity and excellent saturation ability. When working around the eyebrows, the chances of migration is very minimal.

Carbon black has a very small particle size Due to that, there is a higher risk of migration with carbon-based inks around the thin tissue of the eyes. Technical challenges such as poor deposit (skips, inconsistent deposit) should not be mistaken for migration. Migration often looks like a “halo” or spread of the ink beyond its tattooed area.

Will the pigments turn red, orange, blue or purple after a while, if not, why?

NO, because they are comprised of highest-quality ingredients, have a high lightfastness and concentration. They will only become a lighter version of the original color(s).

Do the pigments turn gray after a while?

No. The only color that will heal gray is GRAY. All the colors in the set have been formulated to avoid ashy, healed results. However, if any color is inserted too deep into the skin, or applied over cool, red/pink undertones, the color may look ashy. Read more about this on Tina’s Secret Recipe blog post.

Where can I buy these pigments?

You may order 24/7 on our website at, our USA Amazon store, or through any Perma Blend distributor.

How can I prevent these colors from fading?

We suggest using sunblock while in the sun, and be careful of what exfoliation chemicals you use on your face.

What aftercare do you recommend with this line? Do I have to avoid water/washing my skin during healing when using this line?

No, you don’t have to avoid water/washing. We recommend gently washing with a gentle, non-scented soap and rinsing well during the healing process at least once a day. You can read more about Tina’s recommended aftercare protocol on our blog here. The Tina Davies Aftercare  product is highly recommended to help hydrate and prevent infection during the healing process.

Read more about our Aftercare healing gel HERE.

Can I get laser removal with this pigment line?

Yes, you may. There are several different PMU removal procedures to consider. These are the top two most popular types of removal procedures that we recommend, saline tattoo removal or laser tattoo removal. Tattoo removal is a highly advanced procedure, it is best to talk directly to a qualified laser removal technician in your area to receive a consultation.

Is the pigment FDA approved?

No pigment has FDA approval to this day.

Where are these made?

The pigments are made in the USA.


Can these pigments be used for microblading AND machine work?

Yes, these pigments can be used for BOTH microblading (manual) and machine PMU work. 

Check out the Tina Davies Microblades.

Do I need to modify any of the colors?

No, this is unnecessary. All of the colors are perfectly balanced and are ready to use straight out of the bottle.

When do I need to do touch-ups on my clients?

You can expect only 10-20% of fading each year depending on the method of implantation, the skill of the artist, skin conditions and lifestyle of the client. A color boost is recommended every 1 ½ to 2 years to refresh the color or update the shape to your client’s desires.

Do I need to do a follow-up/touch up with these colors?

A follow-up is always suggested, but not required. If you are new to Perma Blend or have less than 1-2 years of experience in PMU, it is highly recommended to see your clients for a follow up within 3 months to assess the results of the treatment and make any necessary adjustments to improve results.

How should I use these color for people with pink/red F1-2 skin types?

This is the skin type that is considered very “cool”, presenting with pinky or red undertones. The colors BLONDE or MEDIUM BROWN are recommended for these skin types because they are more golden and warmer, which will heal nicely in the skin without ashing out. Cooler colors such as GRAY, BOLD BROWN, and EBONY should be avoided to prevent ashy (gray) healed results.

I find Perma Blend pigments very thin, will these be the same? How can I make these thicker?

Yes, they are the same. The reason they are thinner is that there is no excess filler. This allows for higher pigment concentration. Thicker pigments just have more glycerin. You should not add any products to make it thicker, rather, shake it well to ensure an even mixture of the ingredients in the bottle.

When microblading, the color doesn’t seem to be implanting or appearing on the skin. What is the issue?

The most common cause of this issue is stroking too fast. Our pigments are thinner than most so if you are newer to the line, there may be a slight learning curve.

First, we cannot express how important it is to work very slow and clean. If you are having trouble with the pigment staying in the skin, please make sure you watch the pigment drop from the needle before making each stroke. This technique is called the 'Pigment Drop'. We have found this technique is helping many artists working with the thinner consistency. It ensures that you are depositing the pigment into the second layer of skin effectively. Please remember to also work very clean. Ensuring you’re wiping your blade or machine to ensure that the pigment is not drying on the tool.

You can read more of Tina’s Tips & Tricks on our blog posts below:

Pigment Drop
Microblading top technical skills
See the Sweet Spot
How deep should I stroke?
Tina’s Secret Recipe

What tips do you offer for working with machine and I❤️ INK pigments?

Similar to working with the manual microblade, watching the Pigment Drop is important when working with a machine as well. Stretch, depth, pressure and needle configuration are all important for best results. You can read more about this on our Machine Work With I❤️ INK Blog Post.

Can I cover old faded PMU with these colors? If so, how?

Old PMU should be faded by a minimum of 50% in order to hide/cover up the original PMU successfully. The desired target color can be applied directly with no additional color correction necessary. For example, you can cover old, faded red or grey eyebrows directly with DARK BROWN if that is your client’s desired color. If the old color is still very saturated and dense, removal by saline or laser is highly suggested to “lift out the heavy saturation” in order to achieve the best results.

You can also see these Case Studies as reference:

Microblading over old faded PMU
Covering Gray Faded PMU
Cover up from red to brown eyebrows

The color seems to dry very fast on the skin during the masking step of microblading. How do I remove it easily?

If you are finding the pigment dries fast, you can place a piece of saran wrap over the eyebrows when you are masking, as this will help keep the pigments moist and easy to wipe off. Ensure you're wiping your blade or machine throughout your procedure to make sure the pigment is not drying on the tool.

To remove dried pigment, take a wet cotton pad soaked in diluted a soap mixture and place it over the eyebrow for a few seconds. This will make the pigment wet again. After a few seconds, just give the cotton pad a wiggle wipe and the pigment will come off! Here is a great video for reference.

Certain colors look a bit orange when I finish the procedure. Should I be concerned? What should I tell my client?

No, as the skin is injured and this appearance is normal as the undertones of these colors have yellow to orange bases to prevent ashing-out. This disappears after healing in about 1 week. Prepare your client to expect discoloration for up to three days so they are not surprised by this temporary effect. You can read more about this here.

Can I use these pigments for shading?

Yes, you can. You can create shaded effects for both machine and manual devices with this line.

How do I use the Shading Solution for MANUAL shading?

Being conservative is the rule of thumb for creating shading mixtures, this allows you to “build up the color” and avoid undesirable shading that is too saturated. Typically, adding shading results in longer retention than microblading alone. It is done using a manual hand shading tool like the Tina Davies 19 Shader Microblade. Tina typically does both microblading and shading in one procedure and is using this technique on about 50% of her clients. Learn Tina’s signature technique, Blade & Shade here.

When using Shading Solution you want to use a mixture of 2 parts pigment to 8 parts Shading Solution and mix well with a pigment mixer. Always be careful when shading the ends of the eyebrows as the skin is thinner can be easily oversaturated if too much pressure is applied. Read more about shading and dilution on our blog post here.

You can see more about how to use the Shading Solution here on our blog post.

How do I use the Shading Solution for MACHINE shading?

Shading Solution is optional for Machine use. You can change the lightness or darkness of your pigment simply by adjusting your pressure, needle configuration and amount of passes.

Note: If you choose to dilute using a machine, we recommend 30%-50% in order to obtain dilution.

Can the pigments be used for eyeliner?

Yes, EBONY is a great color for eyeliner that is brown-black in formulation. Please note this is a carbon-based pigment. It has a very small particle size and is for experienced artist use due to its excellent saturation ability. There is a higher risk of migration with carbon-based inks around the thin tissue of the eyes. Technical challenges such as poor deposit (skips, inconsistent deposit) should not be mistaken for migration. Migration often looks like a “halo” or spread of the ink beyond its tattooed area.

*Carbon pigments are for professional use only and for those experienced with carbon colours.




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“I set out to design a microblade that I knew would put our needs first as artists.”

- Tina Davies